Your data and social media must be integrated. If not, your benefits fall off a cliff.
If your data (demographic and psychographic as examples) is being held in external data stores such as Constant Contact or Mail Chimp or Salesforce, it can no longer be integrated into your "own" business objectives and operations. Similarly, if you use Facebook or Twitter as your primary focus for marketing and social outreach, you're missing many opportunities to bring clicks and views and search engine results to your business instead of theirs..
The answer is to use a simple, powerful framework such as Joomla, Drupal, or Wordpress to consolidate all the data and social media assets that belong to YOU and keep them under your control and make them work for YOU, not some external company. This isn't hard, but is often misunderstood.
Our Social Marketing and Integrated Workflow delivers the greatest prospecting benefits per time-dollar. Google Adwords no longer cuts it. Opstreams (or in fact any proper business website developer) integrates all online data and social media with your traditional marketing for synergy. If you don't have a marketing plan, we extend your online plan to include traditional aspects, such as print collateral, business cards, etc.
The search engines know the tricks. They only move you up with honest content (unless you pay a lot of money, which 95% of the time does not deliver an equivalent benefit). We use the full range of social media, including Facebook, Twitter, Linked-In, YouTube and others as desired, to make sure you have "round-trip" integration between social media, your site, e-blasts, and traditional media.
Our seven-step program gets the attention of both search engines and social sites, and delivers more real prospects to your online door than other methods, by reflecting the same priorities the search engines and social sites use. Our analytics give you razor-sharp insights into how to one-click navigate to your goal pages are and where your "bounces" can be improved.